Privacy Policy

This Privacy Policy describes how www.kitchclothing.co.uk (the “Site”, “we”, or “us”) collects, uses, stores, and discloses your Personal Information when you visit, use our services, or make a purchase from the Site, in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

CONTACT
For questions, access requests, or complaints regarding this policy or your data, contact us at:

Email: info@kitchclothing.co.uk
Post: Kitch Clothing, 8 High Street, Tunbridge Wells, TN1 1UX, UK

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO): https://ico.org.uk/make-a-complaint/

COLLECTING PERSONAL INFORMATION
When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information about an identifiable individual (including the information below) as “Personal Information”. See the list below for more information about what Personal Information we collect and why.

• Device information
• Purpose of collection: To optimise your experience, improve the Site’s performance, and for analytics/advertising.
• Source of collection: Collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixels.
• Disclosure for a business purpose: Shared with our processor Shopify.
• Personal Information collected: Version of web browser, browser type, IP address, time zone, cookie information, what sites or products you view, search terms, device type, referring URLs, pages visited, user behaviour.
• Order information
• Purpose of collection: To provide products or services to you to fulfil our contract, to process your payment information, arrange for shipping, and provide you with invoices and/or order confirmations, communicate with you, screen our orders for potential risk or fraud, and when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
• Source of collection: Checkout form on Shopify.
• Disclosure for a business purpose: Shopify, payment processors, Royal Mail, and other delivery partners as necessary.
• Personal Information collected: Name, billing address, shipping address, payment information (including debit and credit card numbers, email address, and phone number).
• Customer support information
• Purpose of collection: To communicate with you and provide customer support on our products and services.
• Source of collection: Collected from you via email or contact form.
• Disclosure for a business purpose: Shared with our processor Shopify, and internal staff members.
• Personal Information collected: Name, email address and/or phone number.
• Marketing & Advertising
• Purpose of collection: To promote our products and offers via targeted advertising and email.
• Platforms used: Google Ads, Meta Ads (Facebook, Instagram), Meta Pixel, Google Tag Manager, Shopify Email, Shopify Audiences.
• Data shared: Purchase behaviour, browsing activity, email address (for lookalike audiences), anonymised data where possible.
• Lawful Basis: Consent or legitimate interest (where applicable).
• Opt-Out Options: See the 'Cookies & Tracking Technologies' section below.

SHARING PERSONAL INFORMATION

We use your personal Information to provide our services to you, which includes: offering products for sale, processing payments, shipping and fulfilment of your order, and keeping you up to date on new products, services, and offers. We share your Personal Information with service providers to help us provide our services and fulfil our contracts with you, as described above. For example:

• We use Shopify, an e-commerce platform, to power our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.
  
• We share your Personal Information with third parties to operate the Site and fulfil our services:
  • Royal Mail, or other logistics providers – to deliver your purchases.
  • Payment processors – for secure payment handling (Shopify Payments, PayPal, etc.).
  • Marketing & analytics providers – Google (Ads, Analytics, Tag Manager, Search Console), Meta (Facebook/Instagram), and email platforms (Shopify), where explicit consent is given via our cookie banner. You can opt out of marketing communications at any time.
• We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

BEHAVIOURAL ADVERTISING
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For example:

• We use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can prevent your data from being used by Google Analytics by opting-out here: https://tools.google.com/dlpage/gaoptout.
• We use Google Ads to provide personalised advertising, including remarketing and behavioural targeting, based on your interactions with our website. Google processes information such as your IP address, device identifiers, and browsing activity in accordance with their privacy policy. Under UK GDPR, our lawful basis for this processing is your consent, which you provide when you accept cookies on our Site. You can withdraw your consent or manage your ad settings at any time. For more information on how Google collects and uses your personal data, please visit: Google Privacy Policy. To opt out of personalised advertising from Google, you can use the Google Ads Settings: Google Ads Settings
• We use Meta Ads (Facebook and Instagram advertising) and the Meta Pixel to deliver personalised ads tailored to your interests based on your website activity and interactions. Meta collects data such as your device information, IP address, and browsing behaviour. This processing relies on your consent under UK GDPR, which you provide by accepting cookies on our Site. You have the right to withdraw your consent at any time and manage your ad preferences directly with Meta. For detailed information on Meta’s data practices, see: Meta Privacy Policy. You can control or opt out of personalised ads on Meta’s platforms here: Meta Ad Preferences
• We share information about your use of the Site, your purchases, and your interaction with our ads on other websites with our advertising partners. We collect and share some of this information directly with our advertising partners, and in some cases through the use of cookies or other similar technologies (which you may consent to, depending on your location).
• We use Shopify Audiences to help us show ads on other websites with our advertising partners to buyers who made purchases with other Shopify merchants and who may also be interested in what we have to offer. We also share information about your use of the Site, your purchases, and the email address associated with your purchases with Shopify Audiences, through which other Shopify merchants may make offers you may be interested in.

For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at https://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by:

• FACEBOOK - https://www.facebook.com/settings/?tab=ads
• GOOGLE - https://www.google.com/settings/ads/anonymous
• BING - https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: https://optout.aboutads.info/.

COOKIES & TRACKING TECHNOLOGIES

We use cookies and similar technologies for:

• Site functionality
• Performance and analytics
• Advertising and re-marketing

For more detail, please see our separate Cookie Policy (or Cookie Banner).

You may manage or withdraw your consent to cookies through:

• Your browser settings
• Our website’s cookie preferences tool
• Tools such as Your Online Choices

RETENTION
When you place an order through the Site, we will retain your Personal Information for as long as needed to provide our services and fulfil our obligations, and as required by UK law (e.g., tax and accounting regulations), until you request deletion. For more information on your right of erasure, please see the ‘Your rights’ section below.

AUTOMATIC DECISION-MAKING  
If you are a resident of the EEA, you have the right to object to processing based solely on automated decision-making (which includes profiling), when that decision-making has a legal effect on you or otherwise significantly affects you.
Our processor Shopify uses limited automated decision-making to prevent fraud that does not have a legal or otherwise significant effect on you.

Services that include elements of automated decision-making include:

• Temporary blacklist of IP addresses associated with repeated failed transactions. This blacklist persists for a small number of hours.
• Temporary blacklist of credit cards associated with blacklisted IP addresses. This blacklist persists for a small number of days.

LAWFUL BASIS
Pursuant to the General Data Protection Regulation (“GDPR”), if you are a resident of the European Economic Area (“EEA”), we process your personal information under the following lawful bases:

• Your consent;
• The performance of the contract between you and the Site;
• Compliance with our legal obligations;
• To protect your vital interests;
• To perform a task carried out in the public interest;
• For our legitimate interests, which do not override your fundamental rights and freedoms.

YOUR RIGHTS

GDPR

Under the UK GDPR, you have the right to:

• Access the personal data we hold about you
• Rectify inaccurate or incomplete data
• Erase your data (“right to be forgotten”)
• Restrict or object to processing
• Withdraw consent at any time
• Data portability
• Complain to the ICO (Information Commissioner’s Office)

To exercise your rights, contact us at info@kitchclothing.co.uk.

If you are a resident of the EEA, you have the right to access the Personal Information we hold about you, to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us through the contact information above. Your Personal Information will be initially processed in Ireland and then will be transferred outside of Europe for storage and further processing, including to Canada and the United States. For more information on how data transfers comply with the GDPR, see Shopify’s GDPR Whitepaper: https://help.shopify.com/en/manual/your-account/privacy/GDPR.

CCPA
If you are a resident of California, you have the right to access the Personal Information we hold about you (also known as the ‘Right to Know’), to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us through the contact information above. If you would like to designate an authorised agent to submit these requests on your behalf, please contact us at the address above.

INTERNATIONAL DATA TRANSFERS

Some of your data may be transferred outside the UK/EEA:

• Shopify stores data in Canada and the USA, which are covered under adequacy agreements or Standard Contractual Clauses (SCCs).
• Our analytics and email marketing partners may also process data internationally.

We ensure all transfers comply with the UK GDPR and implement appropriate safeguards.

CHILDREN'S PRIVACY

Our services are not directed to individuals under the age of 16. We do not knowingly collect personal data from children without parental consent.

CHANGES
We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.

COMPLAINTS
As noted above, if you would like to make a complaint, please contact us by e-mail or by mail using the details provided under “Contact” above. If you are not satisfied with our response to your complaint, you have the right to lodge your complaint with the relevant data protection authority. 

 

Last updated: 06 June 2025.